Procrastination and task overload is real. You get to the end of the week and feel like you’ve achieved nothing and left with a massive workload waiting for you on Monday. One way to manage this is to prioritise your work according to the urgent-important matrix a.k.a The Eisenhower Matrix.
To succeed in ecommerce, you need to make sure you focus on the impactful aspects of your business. This can be done through a framework of understanding the importance and urgency of your tasks. Inspired by US President Dwight Eisenhower, it grouped items in one of four quadrants to help guide the action that should be taken.
Quadrant 1: DO
These are tasks that need to be completed as soon as possible as they are critical for your business operations and may have negative consequences if not completed with the relevant timeframe.
Quadrant 2: PLAN
Tasks that fall into this category are those that have a great impact to your long term strategy. They are tasks that are important but don’t have a sense of urgency to complete as soon as possible.
Quadrant 3: DELEGATE
Consider these tasks as those that need to be done, but will not be crucial to achieving your goals. Due to this, they can be completed by someone else.
Quadrant 4: ELIMINATE
Anything that falls in this quadrant is a waste of time, and would better to focus your time and money into quadrant 2.
Lets look at applying it to a business:
Remember there is no definite guideline to what goes into each quadrant but moreover how they compare relatively to each other in importance and urgency.
When you have categorised all the tasks, focus on putting time aside to work on the PLAN tasks as these are key to achieving success and growth in your business, where as DO will make sure your business maintains its current status.
Click here for a printable version of the Eisenhower Matrix.